There are various video formats on the Internet.
However, we recommend that you use a format that:

  • Requires no software installation (Do you think that people will bother to download a piece of software to watch your video?)
  • Works on any kind of computer: PC and Mac
  • Works on any kind of browser: Internet Explorer, Firefox, Safari …

Flash Video is a file format used to deliver video over the Internet using Adobe Flash Player. Flash meets these requirements.
To go a little bit further, have a look at this article Three online video formats for the future

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